Sunday, 26 July 2015

Big Brother Africa 2015 IsCancelled!

This is not good news for African viewers
of the biggest reality TV show in Africa, Big
Brother Africa (BBA) as it may not take place
this year as expected.
This is due to lack of sponsorship. The
organizers of the show, Africa Magic and
Endemol are unable to get sponsorship for this
year’s edition of the show.

The Manager of Multichoice Ghana, Anne
Sackey confirmed to Razz Newspaper that they
at Multichoice Ghana have received notice
from MNET that this year’s edition of Big
Brother Africa will not come off.
She explained that MNET did not give them
any reasons as to why they will not be airing
the Big Brother this year, but she suggested it
could be due to sponsorship constraints.

Idris Sultan, 2014 BBA Winner
On further interrogation to shed more light on
whether their inability to get a sponsor is a
publicity stunt or not, she stated that MNET is
a separate company and that they have their
target and strategies so until they write to
them, she can’t answer any more questions on
their behalf.
Tanzania’s Idris Sultan emerged the winner of
the 2014 Big Brother Hotshots and he went
home with the star prize of USD300, 000 while
Akintayo Faniran, a Nigerian model emerged
the first runner up.

Tayo Faniran
“They didn’t give us any reason though, but I
think it’s mainly because of cash constraints
as we all know the show is very expensive to
put up” she said.
Anne Sackey said since the organizers don’t
have a constant annual headline sponsor (s)
for the show, it becomes difficult sometimes
getting sponsors.
“They don’t have fix sponsors on the show.
Every year the sponsor changes, sometimes
it’s Coca¬Cola, sometimes MTN and other
companies from Ghana have sponsored before”
she noted.

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